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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About - Hi, i’m lauren thomas</image:title>
      <image:caption>I’m a keynote speaker and executive coach, dedicated to helping emerging and established leaders strengthen their effectiveness, scale their impact, and sustain performance over time. As an award-winning social media strategist with 14+ years of experience, I helped billion-dollar brands drive awareness, advocacy, and sales through engaging content and innovative campaigns. I leverage leadership lessons I learned working with Fortune 500 companies (and the frameworks I developed along the way) to cultivate high-trust, play-powered teams. When I’m not delivering a keynote, leading a team-building workshop, or coaching a client, you can find me singing my heart out at karaoke or performing stand-up comedy.</image:caption>
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      <image:caption>I empower business owners, executives, and managers to drive engagement and innovation by leveraging play as a performance and profit multiplier. As an award-winning social media strategist with 14+ years of experience, I helped billion-dollar brands drive awareness, advocacy, and sales through engaging content and innovative campaigns. Now I leverage leadership lessons I learned working with Fortune 500 companies (and frameworks I developed along the way) to help managers architect high-trust, play-powered teams. With more than a decade of experience speaking at conferences around the country, I’ve stepped onto stages at Amazon, Microsoft, and Disneyland. I’ve spoken at events for organizations including AdWeek, Association of National Advertisers (ANA), Visit California, Social Media Strategies Summit, Word of Mouth Marketing Association (WOMMA), and so many more!</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Speaking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Speaking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2022-03-11</lastmod>
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      <image:title>Portfolio - Intuit TurboTax - Intuit turbotax</image:title>
      <image:caption>I joined the team at Intuit TurboTax in February 2018 to lead social media strategy for TurboTax. During my time here, I’ve developed and executed TurboTax's social media, blog and influencer strategies, working cross-functionally with internal teams and external agency partners. I currently lead a team of 4 high-performing social media managers, and am so proud of the work we’ve delivered! Highlights have included: Spearheaded TurboTax's first-ever Sponsored Hashtag Challenge on TikTok, delivering a campaign that generated over 3 Billion views and significantly outperformed platform benchmarks Launched TurboTax's TikTok channel, growing from 0 to +100k followers in 16 months Co-host the TurboTax Podcast “Friends with Tax Benefits”</image:caption>
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      <image:title>Portfolio - Cricket Wireless - cricket wireless</image:title>
      <image:caption>I led national social media strategy for Cricket Wireless (a subsidiary of AT&amp;T) from January 2015 - January 2018. During that time, I introduced new tactics and strategies that helped to grow Cricket’s social audiences, drive engagement and unlock additional value from the brand’s sponsorship investments. Highlights included: Spearheaded a 24-hour livestream that set a GUINNESS WORLD RECORDS Title for Longest Non-TV Promotional/Advert Commercial Produced a viral video with WWE Superstar John Cena that received +60 million views Hosted multiple live Q&amp;As with celebrity talent including WWE Superstars Dolph Ziggler and Sheamus, driving massive engagement for the brand</image:caption>
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